Caterpillar meets A challenge with unified European organisation When Caterpillar Chairman Glen Barton challenged his divisions worldwide to implement a massive change programme, the European businesses seized the chance to unite and integrate its geographically diverse organisations. They aggressively implemented Class A performance standards that not only broke down barriers between marketing and manufacturing, but also delivered reliable and believable demand and supply plans across the region. These resulted in enormous and sustainable performance improvements in virtually all business areas.
